Will Irving, owner of Ibis Organics and the Simply Hibi drink, said: "Ibis Organics have been developing the Simply Hibi drink for four years and believe that it offers a great taste experience and being packed full of antioxidants also offers an abundance of health benefits. Simply Hibi is for busy, health conscious people who are looking for a delicious drink that they know will be good for them."

"Simply Hibi can be found within the chilled cabinets of sandwich bars, cafés and independent retailers and is a great alternative to a smoothie or juice drink. It’s completely natural and full of goodness."

The drink is composed of 89 per cent hibiscus infused in water and 11 per cent grape juice concentrate. It is available in 250ml bottles (priced between £1.39 and £1.69) through select cafés and sandwich bars and shortly to be available in 330ml bottles (priced between £1.39 and £1.49) through convenience and high street retail.