Simply Hibi is completely free from artificial colourings, sweeteners or preservatives and bursting with anthocyanins. These are natural anti-oxidants found in plants and are often associated with bright colours like the red of Simply Hibi, cranberries or pomegranates.

Anti-oxidants assist the body in neutralising free radicals which are potentially harmful molecules, they can cause damage to cells and this, over a long period of time, can lead to disease.

Some scientists believe free radicals may be partly responsible for converting ‘bad’ cholesterol into plaque which builds up in arteries, this causes damage to the cardio vascular system and can lead to heart attacks.